Xerox VP, Global Digital Marketing in Norwalk, Connecticut
Xerox is in a period of exciting change, and we are reinventing ourselves into a Technology Powerhouse. We are radically changing the way we engage our customers, partners, employees and wider society, and to do this we need a new VP, Global Digital Marketing. This is a pivotal role and that requires a digital native with the vision and strategic abilities to help us reinvent our iconic brand.
Accountabilities of the role:
This role will be accountable to develop and implement a cohesive digital strategy across these five 4 key pillars in the digital marketing area;
Web & Ecommerce
The successful candidate will bring expertise in the above areas, with an emphasis in Ecommerce and Social Media and a focus on tracking ROI. A digital native who has developed and executed an enterprise wide digital strategy and successfully transformed a brand. A forward thinker, who can lead a team of dedicated professionals, and is an outstanding stakeholder manager.
Directly and indirectly impact revenue via demand generation support, ecommerce, offering research and sales channel lead delivery
Creates digital go-to-market strategies and manages activation
Includes ecommerce, lead generation, digital content, social marketing leadership, web technology, digital UX and creative, SEO, and digital brand standards
Interfaces with top marketing and executive leadership as member of Senior Global Marketing Team
Provides analytics/insights-driven development of Xerox’s digital presence to best meet self-directed primary
Delivers Xerox.com and owned social platforms’ prospect/customer web experience, with a focus on revenue impact and brand value delivery
Drives strategy and oversees Xerox’s e-commerce platforms for SMB to Enterprise customers.
Manages Xerox’s presence on major social media platforms to build credibility and prospect/customer engagement with Xerox; leads community of social marketing leads across Xerox
Delivers editorially-driven content marketing platforms to bring brand and capability narrative to life & build Xerox
Credible thought leader across strategic business segments
Manages internal client relationships across Xerox groups to ensure financial return is delivered to business channels
Provides governance of all aspects of digital marketing – (domains, social media policy, branding) to reduce risk to brand and reputation
Manages broad range of marketing and technical talent, including agencies, to deliver shared-service digital marketing capability
Develops and drives consistent implementation of Xerox Marketing technology strategy, including integration
Xerox Corporation (NYSE: XRX) is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximize profitability and increase satisfaction. We do this for small and mid-size businesses, large enterprises, governments, graphic communications providers, and for our partners who serve them. We understand what’s at the heart of work – and all of the forms it can take. We embrace the increasingly complex world of paper and digital. Office and mobile. Personal and social. Every day across the globe – in more than 160 countries – our technology, software and people successfully navigate those intersections. We automate, personalize, package, analyze and secure information to keep our customers moving at an accelerated pace.
Learn more at www.xerox.com.
Minimum 10 years professional experience in digital marketing
Successfully lead the strategy and operations across the 4 key pillars
Proven expertise in Digital / Ecommerce/Social Marketing
Proven leader who can contribute creatively, understand technically and work cross functionally to problem-solve & invent
Experience running P&L of ecommerce site/app
Deep understand of social platforms, and leveraging them to grow awareness and revenue
Experience working with partner sites like Amazon, Walmart
Understand Marketing Technology stacks and how to best leverage for optimization and growth
Experience in Content-focused digital customer-engagement marketing
Thorough knowledge of applying marketing analytics to produce business/revenue growth
Creative acumen via experience in visual and verbal communication systems
Experience managing multiple external agencies/partners to common results
Proactively anticipates emergent technologies and coaches others on alternative media solutions
Xerox is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, sex, marital status, sexual orientation, physical or mental disability, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply or compete for employment with Xerox may request such accommodation(s) by sending an e-mail to XeroxStaffingAdminCenter@xerox.com. Be sure to include your name, the job you are interested in, and the accommodation you are seeking.
Title: VP, Global Digital Marketing
Requisition ID: 18006182