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Xerox Demand Generation Manager in Palo Alto, California

Demand Generation Manager

General information

City: Palo Alto

State/Province: California

Country: United States

Department: Marketing

Date: Tuesday, January 11, 2022

Working time: Full-time

Ref#: 20015241

Job Level: Individual Contributor

Job Type: Experienced

Job Field: Marketing

Seniority Level: Mid-Senior Level

Description & Requirements

PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and intellectual property to Fortune 500 and Global 1000 companies, startups, and government agencies and partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients. Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing – and has enabled the creation of many industries. Incorporated as an independent, wholly owned subsidiary of Xerox in 2002, PARC today continues the research that enables breakthroughs for our clients' businesses.

PARC is incubating a new software venture in the Industrial Internet of Things (IIoT) space, based on industry-leading technology developed at PARC. Building of a world-class group of scientists and engineers with decades of experience in prognostics and system health monitoring, the new venture has ambitions to redefine how industrial equipment is managed.

We are looking for an experienced Demand Generation Manager to join the team. This person should have expertise in crafting and executing successful demand generation programs for the industrial enterprise segment, while collaborating closely with marketing, sales, and external agencies. We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and has a strong appetite for growth. If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role is for you.

Responsibilities:

  • Plan and execute end-to-end demand generation programs, which include, but are not limited to, webinars, emails, nurtures, paid media, etc.

  • Develop and execute innovative, multi-channel campaigns to drive industrial MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.

  • Own campaign strategy and implementation plans with execution support from web, design, marketing and product teams.

  • Together with the marketing team, develop content that will engage and educate targeted segments, drive demand, revenue and meet relevant business goals.

  • Regularly report campaign performance metrics to key stakeholders.

Requirements:

  • Bachelor’s degree in business, marketing, or related field

  • Minimum of 5 years of full-time marketing experience, with at least 3 years of demand generation / campaigns experience

  • Experience implementing industrial, digital demand generation programs

  • Must have a firm grasp of digital marketing best practices, yet have an innate curiosity to continually investigate new trends

  • Experience with both digital and non-digital demand gen tactics

  • Tactical, hands-on experience with lead forecasting, reporting, and analysis

  • Experience developing compelling messaging and voice across all digital channels

  • Experience partnering with sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey

  • Demonstrated success running marketing programs that combine email marketing, marketing automation, social media engagement, SEO, SEM, blog writing, content creation and reporting

Preferred technical skills:

  • Experience (certification preferred) using Hubspot

  • Working knowledge of HTML and popular content management systems (CMS)

  • Experience with website analytics tools (Google Analytics), and an understanding of how to set and track goals, report website metrics, and their impact on marketing strategy

Preferred personal qualities:

  • An innate sense of urgency to drive programs forward

  • Must be a curious self-starter who excels at multitasking and thrives in a fast-paced environment

  • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

  • Strong practical problem-solving and independent decision-making skills

  • Effective team player

  • Excellent organizational skills with attention to detail and the ability to manage several projects simultaneously

  • Strong communication skills (oral and written).

Xerox is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity or expression, sex, marital status, sexual orientation, physical or mental disability, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. Learn more at www.xerox.com and explore ourcommitment to diversity and inclusion! (https://www.xerox.com/en-us/jobs/diversity) People with disabilities who need a reasonable accommodation to apply or compete for employment with Xerox may request such accommodation(s) by sending an e-mail to XeroxStaffingAdminCenter@xerox.com. Be sure to include your name, the job you are interested in, and the accommodation you are seeking.

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